1% for the Planet
Brief: translate 1% for the Planet’s mission statements to their social media accounts in an engaging way. 1% for the Planet being, a global nonprofit organization that commits its business members to donate 1% of their gross sales to environmental causes. Currently, the 1% for the Planet network has given $435 million in environmental solutions.
Solution: Alongside the 1% for the Planet Senior Events Manager, I created a way to present the stories of select 1% for the Planet members via swipe posts. The format increased the team’s social media reach by 11.5% when considering one month of posts.